A MULTIDISCIPLINARY STUDIO 
IN THE FIELD OF VISUAL
AND SPATIAL COMMUNICATION DESIGN

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Extract of Narcisse Magazine, Wild Issue N°7.→ Doc—(013)
Extract of Silent Companions, book memoire→ Doc—(001)
Extract of the visual identity created for Ultraschall Festival.→ Doc—(022)

Studio Abricot is a multidisciplinary design studio in the field of visual and spatial communication design. 



Founded by Luxembourgish designer Rachel Hoffmann, Studio Abricot’s design practice is based on an analytical and conceptual approach.

Informed by research and shaped through experimentation and contextualization, the studio develops multimedia solutions ranging from corporate identities, posters, books and web design, to installations, spatial experiments, scenography, and experimental film.

Studio Abricot blurs the line between art and design. By transforming research into reality, it uses the language of design to craft contemporary visual narratives in both two- and three-dimensional space. The studio embraces an experimental methodology while keeping conceptual design at the heart of every project.

EXPERIENCE

Jury member for the selection of the Luxembourg Book Price; Luxembourg 2025

Group exhibition at Salon du Cal; Luxembourg November 2023

Group exhibition at ViArt Gallery in Vianden; Luxembourg August 2023

Studio assistance at Feipel & Bechameil; Brussels
2022

Founding of Studio Abricot; Luxembourg
November 2021 – present

Jury member for the Master Space and Communication design HEAD; Geneva, 2020

Hermès window set design for the Geneva Boutique, collectif class project [Dans l’oeil du Prince]; Geneva
AprilDecember, 2020

Participation at the Design Film Festival with the short film OSCAR; London, December 2019–July 2020

Camper project Workshop participation with the project Cami O.S. Mallorca & Geneva; October–November 2019

Verbier Art Summit Workshop participation with the project Verbier Daily, Verbier & Geneva; September–October 2019

Assistant of the dean of the faculty of design
University of Applied Sciences; Munich, October 2018–July 2019

Exhibition participation at Candy Shop Vol. 1 with the project The subjective sense; Munich, June 2018

Exhibition participation at FLO * * with the project W[e] is for Women; Munich, July 2018

Internship at Narcisse Magazine and Narcisse Agency; 2017–2018

Corporate identiy for the end-of-study exhibition as a collectif project and simultaneous magazine release exhibition of DOC. magazine issue N° 14; Munich, July 2017

Magazine release exhibition of DOC. magazine issue N° 13 at Nachtbad; Munich, April 2017


Editorial member of Doc Magazine at University of Applied Sciences; Munich, October 2016 – July 20



AWARDS

2nd prize at Biennale des jeunes artistes, ViArt Luxembourg, 2023

Silver Award for Never absolute always relative, Luxembourg Design Awards in the category of installation design, 2023

Silver Award for The end of daltonism as an obstruction, Luxembourg Design Awards in the category of editorial design, 2023

3 nominations for Luxembourg Design Awards, with The end of daltonism as an obstruction, Nordstad-Lycée and Never absolute always relative, 2023

Nominee for the Hans Wilsdorf Excellent Price, Switzerland, 2021

Auguste Van Werveke-Hanno Price for extraordinary student achievements, Luxembourg, 2021

Gold Award for Silent Companions, Luxembourg Design Awards in the student category, 2019

Special Mention of the Jury for Tsunami, Luxembourg Design Awards in the student category, 2017


VISUAL COMMUNICATION DESIGN

Studio Abricot's graphic design approach is influenced by the "Swiss Style" which emerged in the mid-20th century. By emphasizing conceptual depth, a restrained visual aesthetic with typography as the primary focus, and a minimal use of color, the works achieve a formal clarity that draws attention to the information being conveyed. Within the realm of graphic design, the Studio concentrates primarily, but not exclusively, on projects implemented in the cultural field, with the objective of creating compelling visual solutions that effectively communicate complex ideas.
SPATIAL COMMUNICATION DESIGN


Spatial design is all about exploring the convergence of space and media as interface for communication. Its multifaceted approach leads to design outputs spanning from installations to films and performances, to objects and scenographies. Physical model building and real-scale experiments are used to test initial implementations of a project. At its core is the creation of multi-sensory experiences inviting the audience to engage with the explored subject in a meaningful and immersive way.


Across both design forms lies the necessity of engaging with the thematic material in question, which, in the case of visual and spatial design, manifests through the artifact itself. Whether a poster, an installation, a book, or a short film, the chosen medium is inseparable from the content it carries.

Thus, design explores the interpretion of material on different levels, translating content from one form into another — an approach central to Studio Abricot’s work.

By breaking down complex issues with subtlety and simplicity, its practice seeks to create critically relevant and contemporary projects, driven by the desire to generate new visions and rethink conventional approaches.




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