Dans L’Oeil Du Prince

Project led by : Alexandra Midal, François Dumas, Pflieger Foeglé

HEAD Geneva

Project for Hermès Geneva

2020

Images © HEAD — Michel Giesbrecht

We created L'oeil du prince as last year’s M1 students of the Master of Space and Communication Design for the shop window of Hermès on the rue du Rhône in Geneva. 

The installation was on display from October until the January 2021 and consisted in a set of 10 window structures leading up to one spatial narration.  

In a theatre, the eye of the prince designates the place from which the view of the show is the most privileged, the place where the angle allows the illusion of perspective of the set to play itself out to perfection and where the objects on stage offer themselves to the amazed gaze of the spectator.

The effect of a three-dimensional image where the background merges with the foreground was applied as an optical illusion to create an optical movement in the visual perception. Movement is a condition for the illusion to take place. Is the viewer standing still in front of the installations, no optical effect becomes visible, however, when he passes by the window, the installation seems to be in motion.

Project created by: Tanguy Benoit, Noemi Castella, Thomas Cerato, Marijose Galvan, Rachel Hoffmann, Alessandra Hofmann, Etienne Kurzaj, Thomas Lopes, Ana-Iris Paris, Julia Pelichet, Tommy Poiré & Téjal Gala